Story Health Assessment

See how your
story stacks up.

What your product does or doesn’t do is not going to mean anything to your customer if it’s not set in the context of their own world. Here’s a quick diagnostic of how your website lands with buyers — and what to do about it based on Article Group’s narrative framework.

The right story makes all the difference. That’s why we focus so much on narrative.

Our structured (proven!) framework aligns messaging and creates a cohesive foundation for all your communications.

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What should we look at?

Share a website or a product page. We’ll show you how it’ll land with your customer.

Website

Review a live site

Share a company URL and we’ll look at the page that shapes a buyer’s first impression.

What the story makes clear
Where buyers may have to fill in the blanks
How to strengthen your message

Company or Product URL Company or Product Name

Enter a company URL to begin the assessment.

Analysis Result

Northstar Cloud story assessment

Strong product substance, but the narrative still asks buyers to do too much interpretive work.

78 Overall score

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Context

12/15

Strong

The story has a useful shared reality to build from.

Pain

11/15

Strong

The buyer pain is recognizable and ready to sharpen in conversation.

Consequence

14/20

Needs Work

Stakes are present, but the deeper implication can feel more urgent.

Solution

15/20

Strong

The offer connects to the problem and gives AG useful material to build from.

Reasons to Believe

17/20

Strong

Proof signals are credible and support the core claim.

Call to Action / Key Idea

9/10

Strong

The story has a clear closing direction and room to become more ownable.

What we analyzed

Input PPTX deck

Notes Included where available

Signals Text + visual

Strategic readout

Where the story is working

The story has credible substance and a recognizable path from problem to solution.

Where the story can work harder

The biggest opportunity is making the buyer stakes sharper, more ownable, and easier to repeat.

What to look at next

The next pass should pressure-test the audience, consequence, proof, and closing idea behind the score.

Prepared using AG’s narrative framework with AI-assisted analysis. Findings are directional and based on visible page content available during the scan.